Planning, Marketing & Launching Your Next Product

In this episode of Entrepreneurs with Heart, Adria and Sydney dive into the real, raw experiences of launching a product from concept to sale, sharing their learnings, challenges, and triumphs along the way. They reflect on launching unique products, from custom glass mugs to temporary tattoos, detailing the step-by-step processes behind successful planning, marketing, and fulfillment. Along the way, they provide insight into balancing spontaneous creativity with strategic planning, the importance of knowing your audience, and ways to prepare for unforeseen challenges that might arise before a launch.

They also discuss the essentials of crafting an SEO-friendly website, building email marketing strategies, and navigating e-commerce challenges like inventory management, all while maintaining a strong customer-focused approach. This episode is packed with practical advice for both seasoned entrepreneurs and new business owners who want to launch confidently and build systems that support their growth. Whether you’re navigating your first product launch or looking to enhance your existing processes, this episode is filled with real-world guidance and heartfelt tips to elevate your business journey.

Topics Discussed in the Episode:

• Launching products quickly vs. planning ahead
• The role of community feedback in product development
• Balancing creativity with structured business planning
• Overcoming last-minute technical challenges in e-commerce
• Delegating tasks effectively to optimize business efficiency