Essence Fest: A Small Business Guide to Preparing for Large-Scale Events

Are you considering attending a large-scale event to boost your brand recognition and sales? 

In this week’s episode, Sydney and Adria discuss their upcoming participation in Essence Fest and the preparations they have made for the event. 

Other topics they discussed include:

   - Setting goals and having a project manager for event preparations

   - Capturing email addresses for future marketing efforts

   - Challenges and importance of planning for a large-scale event

   - Need for a well-organized team to ensure smooth execution