Email List Segmentation Made Easy: Tips from The Launch Maverick Lisa Njambi

In this episode of Entrepreneurs with Heart, we sit down with Lisa Njambi, co-founder of The Launch Maverick, to uncover the secrets of email marketing, audience segmentation, and turning subscribers into loyal customers. Lisa shares her incredible journey from biochemistry to copywriting, showcasing how she leveraged her analytical skills to transform into a marketing expert. 

Whether you're just starting to grow your email list or you're ready to refine your segmentation strategy, Lisa offers actionable insights to elevate your approach. We discuss the importance of understanding your audience’s evolving needs, how to avoid the dreaded spam folder, and why low-end products or subscription models can be game-changers. Plus, we dive into the technicalities of email platforms, subscription strategies for creatives, and how segmentation is key to building trust and increasing conversions. 

This episode is packed with tips and strategies for small business owners who want to make their email marketing more effective and impactful.

Topics Discussed in the Episode:

• Lisa Njambi’s career transition from biochemistry to email marketing expertise.
• The importance of email list segmentation and how it boosts conversions.
• How low-end products and subscription models create trust with new customers.
• Practical tips for avoiding the spam folder and increasing email deliverability.
• The role of email marketing analytics in understanding your audience and growing sales.

Quote: Email marketing is about speaking to the right people at the right time.

Connect with Lisa:

Website: The Launch Maverick: Launches, Funnels, & Marketing for Impact-Driven Brands

LinkedIn: Lisa Njambi- The Launch Maverick

Facebook Profile: Lisa Njambi